Muntons Malted Ingredients, based in Stowmarket Suffolk, are pleased to announce the appointment of Jonathan Lau as their new Asia Pacific Sales Manager. Jonathan will be based in Singapore and will be responsible for the day-to-day management and development of sales of their renowned malted ingredients within the Asia Pacific region.
Jonathan comes with strong commercial experience having spent ten years in chemical intermediates and food ingredients distribution and two years in international futures trading and commodity brokerage.
He holds a Bachelor’s degree in Psychology and a Graduate Diploma in Marketing Communications. He will report directly to Andrew Suett, Muntons Malted Ingredients Sales and Marketing Director.
Andrew Suett said “We are extremely pleased to make this announcement, not only because Jonathan’s experience will make a valuable contribution to the success of Muntons Malted Ingredients, but that this will place Muntons squarely on the map in the Asia Pacific region.”
The Asia Pacific region includes rapidly expanding markets offering good potential and forms an important part of our continuing sales and marketing drive. The appointment of Jonathan will help to establish a strong presence for Muntons Malted Ingredients in this area and ensure that we have a well-established base near the centre of the area.
One of Jonathan’s tasks will be to introduce the benefits of our malted ingredients to the wealth of food manufacturers based in the area. Jonathan explains “Malt extracts are already well known and are used locally in a wide variety of dietary supplement drinks. There are however many of Muntons malted ingredients that are particularly relevant in modern food manufacturing that would prove beneficial in assisting in local recipe developments: Salt and sugar reduction, clean labelling, organic products and even nut substitution.” He continued, “I am looking forward to the challenges that this new position will bring and feel confident that the local markets will rapidly embrace the benefits that Muntons ranges of products will bring.”