Women’s Suffolk county cricket team find new sponsor
Following England’s magnificent win over India to clinch the Women’s Cricket World Cup last year, interest in women’s cricket has increased dramatically, attracting huge increases in viewers but also seeing thousands of women signing up for clubs and enjoying the sport itself.
The result of the Cricket World Cup was tight, with England winning the women’s title by just nine runs in a close fought match watched by a crowd of 26,000, with 50% of the tickets bought by women. Not only does this clearly demonstrate that women’s sport is being taken seriously, but it is a shot in the arm for cricket itself.
Muntons, the malt and malted ingredients manufacturer based in Stowmarket were quick to spot this growing interest and have signed a three-year sponsorship deal with the Suffolk County Women’s Cricket team.
The season has started well, with the team winning three out of their four matches. With a squad of 25 to draw from, the team have a good depth of strength and are proving to be a strong force in their league. Amanda Polley, the team captain, commented: “We were really pleased to hear that Muntons had decided to sponsor the team, and their financial support has helped with the provision of our striking new, freshly designed cricket kit.”
Andy Janes, Muntons Marketing manager said: “This has been a great start to the season for the Women’s Suffolk County Cricket team and we hope that they will continue with their good form. We believe that interest in women’s sport will continue to grow and are happy to offer our support.” He continued: “Muntons are keen to introduce their business to the attention of more women as historically we have struggled to attract women applicants for job vacancies, yet as a creative food manufacturer we firmly believe that diversity in the workplace can only make our business stronger.”
Muntons make a wide range of malts and malted ingredients used in the manufacture of many well-known and popular branded foods and drinks, from beers and whiskies to breakfast cereals and confectionery. Their products are exported to over 73 countries around the world making them a strong contributor to the UK economy.