A radical new product launched this month (July 2004) is set to introduce a new generation of discerning beer drinkers to the delights of hand crafted ale produced in their very own personal micro brewery.
The new Micro Brewery System takes its inspiration from North America where both micro brewing and home beer making sit comfortably side by side, brewing unique beers of exceptional quality. The new Micro Brewery System costs just £39.95 and makes 40 pints of premium draught pub style beer in just 14 days.
The new three-in-one system makes everything so easy. It is a single fermentation, storage and dispense system designed to keep the whole brewing experience so simple that even a novice can brew beer of exceptional quality – a quality that would make any master brewer proud. Everything that is needed to brew the first 40 pints batch of premium quality pub-style beer is included with the new system – just follow the clear step-by-step instructions and within just 20 minutes the brewing has been started. Then, there is nothing more to do other than build up a good thirst over the next two weeks while the brewery does the rest!
Sarah Nunn, pictured, is typical of the new generation who enjoy their own brewed ale: young, career minded and happy to enjoy a pint or two with her friends. She even works as a marketing executive with one of the many companies that make up the Home Beer & Wine Manufacturers Association, the organisation behind the new system. Sarah Nunn said that the new micro brewing system gives consumers the opportunity to make their first batch of great beer for less than £1 per pint.
‘It’s great for impromptu parties and special occasions’ Nunn continued ‘and there’s even better news: the equipment can be used time and time again, so to make your second batch of 40 pints, all you need to do is buy a replacement ingredients kit which will cost about £15. This means that the price per pint drops to less than 40p!
The compact barrel sits snugly on any worktop. I make mine in the kitchen, but you can make it in the garage, garden shed or even in the spare room. It’s a wonderful way to keep your spouse at home!’ she concluded.
Andy Janes, chairman of the HBWMA said “The micro brewing system is really taking off, with accolades from all over the country – from leafy Sussex in the South of England to the Orkneys in the Scottish Isles. We are delighted with the response, which has exceeded even our great expectations!”
With barbecues in mind, summer holidays, Halloween, Guy Fawkes, Christmas and gifts in particular, the HBWMA predict sales of its Micro Brewing 40 Pint micro-brewing system look set to take off in a big way.
With more than ten companies producing refill packs suitable for the new micro-brewery the choice is enormous. Indeed, there are well over 50 different beer styles to choose from. One of the most popular beers is the Woodfordes Wherry Bitter, based on the award-winning bitter from Woodfordes Norfolk Brewery or you may prefer a cool Irish style stout, or a Victorian bitter. Even a crisp clean American style lager can be made in this new system.
For more details of your supplier visit: www.brewuk.co.uk