Muntons and DHL Supply Chain have now been working together for two and a half years. It was felt important that the success of this relationship be marked in some way that was of mutual benefit. DHL have therefore put two brand new trucks on the road with a unique and eye catching Muntons livery. This not only provides excellent low cost marketing for Muntons but also demonstrates to DHL’s target UK market that they are working with a well-respected manufacturing company. The new trucks have already seen service but we managed to snatch a photo opportunity whilst the liveries are still in pristine condition.
Seen here are the two new trailers with (from left to right) Andy Janes, Muntons Marketing manager, Sarah Phillips, Head of non-grain procurement for Muntons and Scott Evans, DHL Operations manager.
The trailers have been designed to show the corporate face of Muntons down the sides, with one of the trailers carrying a homebrew message, the other a general malt message on the rear. As explained in a recent newsletter article we all get stuck behind trucks, so we hope that the messages will get read and that just maybe it will stimulate interest in either homebrewing or malt itself.
The plan is to use these vehicles on the DHL consumer network that covers the length and breadth of the UK and delivers to a number of Muntons existing and potential customers.
This will see us collectively spreading the word far and wide. The trailers are also the latest ‘teardrop’ design offering improved aerodynamics over the traditional trailer shape and feature slide back curtains to simplify the loading and unloading process for our customers.
Modern trailers will last between ten and fifteen years and these mobile advertisements are an extremely cost effective method of carrying key messages to a wide audience. And let’s face it, not only do we all travel in cars and get stuck behind trucks occasionally, but most of us either enjoy the occasional tipple or eat something with malt in it most days. So the messages are very relevant. They might even get people to Google “Malt” to find out more or encourage them to consider making their own wine or beer.